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Spinoff Digital has extensive experience working in web development, search engine optimisation and social media and would be pleased to work with you. For more information please call us on 08 9240 4576 or click here and complete the contact form and we will get back to you.

Digital Marketing is a must!

  • It is a fact that all businesses need to market themselves and it is also a fact that much of this marketing is now online so if you are not doing it you are behind your competition.
  • More importantly though you have to be doing it well.

But it is all so confusing.

  • It is certainly a specialised field and you are most likely better off running your business than trying to also run you digital marketing.
  • After you have decided you need to step up your online presence you need to choose a digital marketing business partner to work with you.

How do you choose a digital marketer?

  • They should begin the process by asking you about your business, your clients and your competition.
  • Then demonstrate to you what digital marketing strategies are best for you and why. The strategy should encompass your company’s digital footprint as a whole. Everything you are doing, or not doing, online matters.
  • Next outline a digital marketing campaign that is linked to your business goals with realistic, measurable targets.
  • Ask how and how often they will report back to you and will this reporting be linked to your targets. The results of the campaign should be absolutely transparent.
  • Finally, how much will it all cost and is there a lock in contract. Some agencies will charge a set up fee plus a management fee and set a media spend budget.
  • One size does not fit all. The strategy, campaign and budget should be tailored to your business.

Digital marketing has a number of benefits over traditional marketing.

  • It is measurable. Results can be attributed to specific marketing activities so you can spend your budget where you see the best return.
  • It can be targeted to your client audience by age, gender, location and an ever growing number of metrics.
  • It is nimble. Although it is not necessarily a good idea to be reactive you should be proactive and fine tune the marketing activities dependent on results.
  • Its is ever changing. Change is difficult for some to accept but it is best embraced as it is inevitable. Changes in digital marketing presents opportunities to stay abreast of where your audience is visiting on the Net so you stay in front of them.
  • It is fun. Yep it is fun. It just is.

For more information please call us on 08 9240 4576 or click here and complete the contact form and we will get back to you.

Spinoff Digital has experience in developing customised data visualisation dashboards for a variety of industries. For more information please call us on 08 9240 4576 or click here and complete the contact form and we will get back to you.

The buzz words of the moment are big data, artificial intelligence and machine learning but added to these can be data visualisation and predictive analysis.

What is Data Visualisation?

Data visualisation is taking data and presenting it visually usually in the form of graphs and charts. A visualisation of data is more easily understood when compared to columns of figures or textual descriptions.

The advantages of using data visualisation software over other forms of data presentation include:

  • Patterns and trends can be more easily seen which might be lost in a text based format.
  • The ability to compare and contrast data is greatly improved.
  • The interactive graphs allow different data sets to be viewed looking at historic and current data.
  • Data sets can be viewed from a macro level down to a micro level.
  • Data views can be protected behind a tiered set of login credentials allowing read access across an organisation from CEO to upper management to department through to an individual level.

What is Predictive Analysis?

Predictive analysis software runs algorithms to make predictions based on an organisations data. Predictive analysis is based on dimensions or variables which influence an organisation so when there is a change to a dimension there is a corresponding change to the prediction.

Predictions can be based on an organisations data while also pulling in external data which might affect an organisations position.

‘What if?’ predictions can be made by manipulating data to look at a range of hypotheticals. This greatly assists in the forward planning process.

Where does the data come from?

The data can come from a variety of sources including: manual input, imported from an existing data source within the organisation or imported from an external data source.

What organisations can benefit from data visualisation and predicative analysis?

Data visualisation and predictive analysis can be applied to any organisation in any industry sector and in any market such as:

  • Sales monitoring – lead source, conversions, targets, actuals.
  • Human Resources – leave monitoring, training records, staff skill sets, staff retention.
  • Inventory management – sales trends, stock levels, expiration dates.
  • Vehicle fleet performance and maintenance.
  • Minesite – production targets, production actuals, location performance, seasonal variance.

For more information please call us on 08 9240 4576 or click here and complete the contact form and we will get back to you.

The Spinoff Digital team has been developing websites since 2003 and we are happy to have an obligation free chat with you so why not give us a call on (08) 9240 4576 or click here and complete the form and we will get back to you.

Yes, if you are in business you do need a website!

The eyes of the world are looking in to see out. Looking into a screen to see out into the world to hopefully find your business. Are you there? If you are there, will they like what they see?

When you want to find a business, a product or a service it is highly unlikely you’ll go to any other source than online. Mr Google has taken over so of course you have a website.

Your website is your chance to put your unique selling proposition to your potential clients, people who are looking at your competition anyway. People who are most likely to make a decision on where to go to buy from the sites they find.

Of course, if you are running any sort of digital marketing, and you should be, you need a decent website to capture leads and potential clients.

But what type of website do you need?

So you have a site. Great. But is it mobile responsive? That is does it resize to suit the tablet or phone screen it is being viewed on with all information on the full site displayed on the smallest version and all information completely legible? Google says it has to be and if Google says it has to be then it just has to be. This has been the case since early 2015 so you need to get onto it because your opposition probably already has.

Are the graphics attractive? Does the site get your message across? Are there sufficient calls to action to capture visitors to your site?

Do you have an SSL Certificate on your site? Since mid-2016 Google has required that all sites have an SSL Certificate. You can tell if a site has an SSL by looking in the address bar and if it has a padlock symbol and the website address begins with HTTPS// then it has one. Google has started to display security warnings for sites without an SSL.

Are you getting the support you need from your web developer?

Can you easily edit your site? Do you have friendly, effective support when needed? Does your web developer keep abreast of the latest web development trends and do they keep you informed? This is vital as online changes can affect your web presence.

But there is still a lot more to developing and maintaining a successful website than can be easily described here. Your business is unique, so you need to sit with a web developer to work out exactly what website solution works for you.

We are happy to have an obligation free chat with you so why not give us a call on 9240 4576 or click here and complete the form and we will get back to you.

The Spinoff Digital team has been developing phone apps since 2010 and we are happy to have an obligation free chat with you so why not give us a call on (08) 9240 4576 or click here and complete the form and we will get back to you.

But do I really need an app for my business?

To app or not to app, that is the question. Before you decide to have an app created you need to decide what its purpose is. Although there can be replicated information on both your app and your website, the app should not be simply a copy of your website. Once you have a good reason to create an app there are a lot of upsides for your business.

So what are some of the reasons why I should have an app?

There are many reasons why you might decide to have an app for your business but here are a few:

  • A more permanent client visibility. If a client goes to your website on their phone they are visiting the site using the phone’s browser (Safari, Chrome etc.) just as you visit a site on your computer. Once you have opened the site you can easily close it down and it is no longer on your phone, however, if an app is downloaded onto a phone it sits on the phone screen even when the user navigates away and only disappears when the user deletes the app which is a lot less likely.
  • There is a function you want repeat customers to have ready access to. For example, you might run an equipment hire business and your customers are mostly builders out in the field who are wanting to order equipment on an as needs basis. If so they can pull their phone out, hit the app icon and place their order with ease it has to be good for your business.
  • Cut through the noise. How do you communicate with your clients at the moment? Probably via enewsletter, email, maybe a Facebook page but all of these are competing with others using the same channel. If you use your app for communication, especially using push notifications, it is your dedicated communication channel directly to your clients.
  • Your business has a use for location services. An app is ideal for serving up services to customers where location is important. Think of Uber or food ordering apps. Your phone knows where you are, the app knows where you are and can connect you to the best service for your location and keep you informed of the progress of your order.
  • Businesses can develop apps for specific aspects of their business, as additions to their websites or highlighting parts of their business

How do I cater for the different phone platforms without spending a fortune?

But then of course there is the vexed question, do you build an iOS app (Apple) or an Android app or even a Windows app or perhaps all three? Mmmmm, sounds expensive and it can be.

Well at Spinoff Digital we have a solution to that problem so why not give us a call on 9240 4576 or click here and complete the form and we will get back to you.

     

What is a Web App?

web app is a software system which manages data which could include inventory, client records, administration functions etc. The web app can be used as a backend system or is sometimes used to display data on a website or phone app.

Spinoff Digital develops web apps for companies looking for a customised solution to their data management.

So why develop your own web app?

Square pegs do not go into round holes and one size just does not fit all as many companies discover when they purchase off the shelf software to run their business.

No doubt off the shelf software can at times suit a company’s needs but there are too many stories of systems being bought where:

  • The modification of the system has been expensive
  • Not completely effective as some aspects of the system just could not be changed and where large sections of the system, which the company had paid for, were just never used.
  • Ongoing licenses charges for enterprise system use is also often cost prohibitive.

The Spinoff Digital team has built a number of web apps including:

  • CRMs
  • Inventory management
  • Order management
  • Administration management
  • Workforce timesheet and leave management
  • XML data feeds

These projects have been from the very simple through to complex builds that have been released in stages over several years as they have been developed and improved.

Let’s face it, your company is unique so the answer to your systems problem is also unique.

The Spinoff Digital team can help with the solution so why not give us a call on 9240 4576 or click here and complete the form on the connect page and we will be in touch.